The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Animation Film Week officially launched in Dongguan City on August 8, as a significant event of the 15th China International Animation Copyright Fair. 

The launch drew over 200 guests from government agencies, industry associations, major domestic animation firms, film enterprises, and leading animation academic institutions.

Under the theme "Passion Makes Imagination Leap Off the Screen," the Animation Film Week runs from August 8 to 15, featuring industry matchmaking, technology showcases, talent cultivation, and community screenings. The event aims to highlight the latest trends and developments in the animation film industry within the Greater Bay Area.

At the opening ceremony, the results of the 2025 animation project submissions were announced. Ten works were recognized as "Recommended Projects for Greater Bay Area Animation Film Investment," and 15 projects were selected for the "Animation Short Film" category. The recognized works, created by teams from leading universities and studios, reflect the growing emergence of new talent in the industry.

This year marks the 120th anniversary of Chinese cinema. The Animation Film Week has become a vital platform for promoting collaborative development in the animation film industry since its launch in 2023. Over the past two years, the event has rapidly expanded, fostering dialogue, incubation, investment, and IP cooperation—driving high-quality development in Chinese animation.

Guangdong boasts a strong foundation in the animation industry, with an annual output value exceeding 60 billion yuan, accounting for about one-third of the national market. The province is home to over 206,000 animation enterprises, producing a third of the nation's animated films and generating more than half of the country's animation derivatives. In 2024, Guangdong released eight animated films, representing 28.6% of the national total, generating 2.228 billion yuan in box office revenue, or 80% of the domestic animation film market.