“I just arrived in Guangzhou last night after a 12-hour flight from the UK, and I cannot wait to see the most modern products in the world at the Fair,” said Ali Al-Khazaali, an owner of a furniture store in London, on the morning of March 18, the first day of the 55th China International Furniture Fair (CIFF) (Guangzhou).

Each year, the CIFF Guangzhou attracts over 380,000 professional visitors from over 200 countries and regions. Why is this Fair so attractive to global buyers? What are global buyers’ focuses at this session?